DUPONT ACQUIRED PIONEER HI-BRED INTL in 2001, but did not integrate the brand into the DuPont portfolio until 2012. DuPont was evolving to be a major player in food and agriculture, Pioneer, a $7B business in 100+ countries, was the world’s largest seed and agbiotech company and an important proof point to the story. Creating stronger ties between individual DuPont businesses and the DuPont corporate brand created new opportunities for all brands and led to a global food campaign aligning 5 DuPont businesses.