FARMERS ARE HEROES making sure the world can eat. In this documentary-style brand campaign we set out to highlight these heroes and hear what its like to wake up before the sun rises and spend a day in the fields. To understand their hopes and dreams as well as their biggest fears and challenges. We set out to know about their role on the farm and their farm’s role in the world. And in the end what wanted to know what “KEEP GROWING” means to them as a mission, a mantra and a mindset.