Corteva Agriscience is committed to inspiring the next generation of farmers.  Farming Simulator video game attracts millions of virtual farmers from around the world to roll up their sleeves and manage the real-life operations and economics of a working farm.  

An innovative campaign was undertaken to secure and leverage category-exclusive product placement in the Farming Simulator 19 and Farming Simulator 22 games as well as commit to lead sponsor of the Farming Simulator League (FSL) for 2020 and 2021 seasons.  The 2021and 2022 seasons added a Corteva-sponsored FSL team, Burning Gamers who extended the game reach further to their fan-base though social media.

Next
Next

BBC News | Follow the Food | Content Sponsorship Promoting Awareness, Stature & Engagement