FOLLOW THE FOOD explores the challenges facing our food system and demonstrates how technology can create sustainable abundance. The sponsorship is a first-of-its-kind branded content campaign with world's largest broadcaster, BBC, reaching over 450M, developing new partnerships and increasing brand image and consideration 250%. The program highlights the necessity and innovations happening across the global food chain, simultaneously showcasing Corteva’s impact in the world. The program, films and events achieve a variety of communications objectives across business units and the Corteva content ecosystem. It won multiple awards from 2019 - 2022, including a Crop Science award for best public outreach program.