CORTEVA AGRISCIENCE PARTNERED WITH 4-H, a youth development organization, to leverage their network of young adults involved or interested in agriculture to build awareness for the Corteva brand and credibility with future farmers. Young adults from 16-25 years old had the opportunity to create two-minute videos around the question “What does the future of farming mean to you”. Video submissions were reviewed and selected to form the top 30 videos, for public voting. All top 30 videos received a cash prize of up to $1,000. Two videos were selected after a 15 day voting period to determine $5,000 Grand Prize winners. These winners became spokespeople for the future of agriculture.